August 10, 2021 3 min read
Dear Valued Customers and Business Partners:
Today is a big day for me and for jcoco.
Many of you remember that I launched jcoco nearly 10 years ago with a mission to elevate the way people experience chocolate and turn a beloved food into an opportunity to give back. I am proud of what we’ve achieved together since then – changing the way people experience chocolate while donating nearly 4 million servings of fresh food to Americans in need. That is a huge accomplishment, but we are not done.
Today I am excited to unveil a bold relaunch of the jcoco brand.The update is the embodiment of our new jcoco tagline, chocolate that feeds. It is supported by three key pillars, which you will see us bring to life as we relaunch the brand this fall:
FEED THE FARMER
We believe the future of chocolate depends on the choices we make now. That’s why we’re now sourcing our chocolate from Peru, the ancestral home of cacao, where farmers hand-harvest the high-altitude, fine aroma beans used in jcoco bars.
Working directly with a small, local Peruvian chocolate maker ensures full traceability and sustainable farming practices – and the best flavor profile possible. To preserve these practices for many years to come, we pay our farmers substantially above the industry average for fine cacao.
FEED YOUR NEIGHBOR
Since its first bar sold, jcoco has harnessed the power of chocolate to feed our hungry neighbors in need. With every purchase of jcoco, 10% of net profits go to Americans affected by food insecurity through incredible food bank partners like Northwest Harvest, Food Bank for New York City and San Francisco Marin Food Bank.
FEED YOURSELF
High quality cacao can transcend expectations of chocolate. After all, things like origin, terroir and processes like fermentation & roasting impart unique flavor qualities, similar to coffee and wine. Our goal is to educate consumers about the nuances of fine chocolate.
Furthermore, by working closely with our Peruvian chocolate maker, we developed four exquisite, proprietary blends of chocolate – 85% Dark, 72% Dark, 61% Dark and 47% Milk – and then paired them with each flavor to find the perfect balance of fine cacao and paired ingredients.
We like to think of our artisanal chocolate as its own food group. We serve jcoco as dessert, in tasting flights and food & wine pairings, and alongside – or in place of – sweet and savory courses. Our signature 1oz mini bars are just the right size for experiencing the bright, bold, complex and nuanced flavors of jcoco.
KEY DETAILS OF THE LAUNCH
Below are key dates and logistics for the relaunch. If, at any time, you have a question, please do not hesitate to reach out to your Seattle Chocolate rep.
Below, please find the new jcoco story (pdf) – which details the brand’s mission – and the product catalog (pdf).
We know chocolate deserves a permanent seat at the table. With your help, we will show the world how chocolate can bring a dynamic, complex and joyous element to any occasion.
We look forward to our continued partnership.
Sincerely,
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